Importance of a Business Name An effective branding system starts with a great name. Unless you can put a name to your company that will distinguish it, you cannot proceed with creating a brand. It is similar to a newborn child who must first be named before he or she...
Employing proper business branding strategies could spell success for your business. Although it might be an intangible aspect of your business, it is basically what convinces people to buy or avail of your products or services. And when you garner enough sales, only...
Business and Image To establish a strong business brand, you also need to create a strong business image. This will be used by potential customers to assess their expectations about the company. There is a crucial moment in every marketing strategy that is aimed at...
What is a Slogan? Any form of business branding plan must involve the creation of a slogan. It is one of the basic elements necessary in building an effective brand campaign. A slogan typically consists of a short sentence or a phrase that serves to reinforce the...
Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully lay out the steps you need to get there. Doing so will also enable you to take note of the...
